UCK CARPET
One written price. Fast turnaround. Zero surprises. This kit is the source of truth for how that gets said and shown — the mark, the tokens, and the files anyone is allowed to use.
Identity
Wordmark & lockups
The mark, its construction, clearspace, minimum sizes and the misuse list.
Foundations
Colour, type & surface
The purple and marigold ramps, PP Neue Corp, the hard punch shadow.
Assets
Logo pack
Every approved export, downloadable, previewed on the surface it is for.
Assets
Imagery
Approved photography, what each shot is for, and who owns it.
The mark, in one line: a drawn letter H on a 15-cell square grid, counter 20% of the mark, crossbars overhanging the stems. Not a
# character — anywhere. The wordmark page explains why that distinction is load-bearing rather than pedantic.